Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy
Hinge Marketing
SEPTEMBER 11, 2013
For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online.
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