Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals
Engagio
MARCH 23, 2020
We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. That’s just insane.
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