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How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

At the high end, you can invest $100,000+ in a high-priced Madison Avenue advertising firm that will show you plenty of mood boards and conduct lots of focus groups before landing on a visual scheme. Digital Marketer – will manage PPC and other digital ads. For example, PPC ads in financial and legal verticals can run $30/click.

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How to Work With an A/B Testing Agency (And Hit All Your Growth Goals)

Convert

In-house teams do not have the bandwidth to immerse themselves in a mind-boggling array of perspectives that only a true expert can. Like PPC, it may run divorced from the other departments and (still) survive. An external researcher will bring a more neutral perspective to digging for this goldmine. What are all the angles to explore?