Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals
Engagio
MARCH 23, 2020
They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here! That’s just insane.
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