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9 Best Practices to Get the Most Out of Your Image Ads

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There’s also no denying that video ads are out of reach for some due to nothing more than bandwidth or creative restraints. In fact, they drive a better cost per lead (CPL) than video ads. Ad text length x CPC. Regarding the headline, CTRs are higher for ads with longer headlines, while CPCs are lower.

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How We Automate Paid Social Media Campaigns Using Metadata

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These manual, repetitive, albeit necessary tasks swallow your limited bandwidth and rob time you could spend on tasks like planning your experiments or working with your design team to come up with head-turning creativity. Like Cost-per-Click, Leads, and Cost-per-Lead. These numbers then go into Metadata.