9 Best Practices to Get the Most Out of Your Image Ads
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SEPTEMBER 28, 2022
There’s also no denying that video ads are out of reach for some due to nothing more than bandwidth or creative restraints. In fact, they drive a better cost per lead (CPL) than video ads. Ad text length x CPC. Regarding the headline, CTRs are higher for ads with longer headlines, while CPCs are lower.
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