B2B, P2P, Social Media and Marketing Automation

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. Okay, but consumer marketing is a lot bigger.

Enterprise Management

Enterprise Management Work Management Marketing Management B2B Marketing

9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

AUGUST 20, 2013

“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? 9 Search Marketing Tips for Effective B2B Lead Generation. In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”.

Lead Generation

Lead Generation Search Marketing Lead Scoring Lead Ranking

B2B Marketing Zone

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

9 Search Marketing Tips for Effective B2B Lead Generation

Webinars

Stay Connected