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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. More leads in, more revenue out. But, for many B2B organizations the sales engine is not turning. In fact, almost half of B2B sales reps list lead quantity and quality as their top challenge: ( Source ).

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Marketing Automation Trends for 2010

LeadSloth

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Kevin Joyce , CMO, Market2Lead. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. Megan Heuer , Research Director, SiriusDecisions.