BANT - It's Not Always The Lead Score
Smashmouth Marketing
MARCH 9, 2009
I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. is all about the Buy Cycle not the Sales Cycle. (I This CMO is in an emerging technology market marketing to b2b audience. Do you agree? I responded).
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