Remove B2B Sales Remove BtoB Remove CRM Remove List Brokers
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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. And this is where I think the marketing rubber hits the sales road. What are the characteristics of a lead that make it worth working from sales perspective?