B to B, Press, Salesforce.com and Twitter

Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

AUGUST 1, 2011

I consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. And if you need to narrow further, I suggest Linkedin and Twitter – and here are two guides you might find helpful. Although there are others, start with these three. The fuel for this engine is content.

Inbound Marketing

Inbound Marketing Social Media Social Marketing B2B Marketing

How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Sidebar – Valuing Twitter Followers.

ROI

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B2B Marketing Zone

Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

How to Calculate Social Marketing ROI

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