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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To.

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Posted by Tom Pisello at 8:04 AM Email This BlogThis! Provocation-Based Selling: Loosening the Status-Qu.

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Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger.