The ROI Guy

DECEMBER 6, 2010

The savvy marketing and sales enablement professional will proactively recognize the issues that the frugal and empowered decision maker creates, using 2011 to reshape the strategies and investments to better engage, dialogue and sell to ever more empowered, skeptical, overloaded and frugal buyers. Is Marketing Too Busy?

Work Management 40

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The ROI Guy

SEPTEMBER 28, 2010

08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Posted by Tom Pisello at 8:04 AM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Is Marketing Too Busy?

Enterprise Management 40

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The ROI Guy

AUGUST 4, 2010

Delivery credibility to Overcome the Skeptics – Frugal buyers absolutely require vendor assistance in diagnosing issues, developing roadmap/plans, and quantifying the value of proposed solutions. Want to understand the unique benefits that a value-based B2B selling / marketing program can deliver for your organization?

Budget Programs 40

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