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Intent Data: A Game-Changer for B2B Event Marketing

Only B2B

To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.