Why It’s Time to Start Leveraging Database Marketing for PPC
Directive Agency
FEBRUARY 22, 2019
In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! However, as an effect of letting machines and automation control bids, average CPCs are bound to continue rising.
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