Remove Automation Remove Cost Per Thousand Remove Salesforce.com Remove SEM
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11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Adobe Experience Cloud Blog

CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps. Marketing automation companies may extend into this area as well. Calculators: On my iPhone I have a regular calculator, a WolframAlpha super calculator, and even an SEM calculator (think CPL, CPM).

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

SEM : Search Engine Marketing. PPC : Pay Per Click. Generally used for paid media programs and calculated media cost divided by clicks. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. CPN : Cost per Name.