Remove Automation Remove B2B Sales Remove Marketing Leads Remove Spyware
article thumbnail

5 Tips on How B2B Brands can Employ Cybersecurity for Data Protection

Valasys

B2B marketers are exposed to hefty volumes of data (while tracking the digital footprints of the customers as well as data for demarcating their ideal personas) & hence are obliged to leverage cybersecurity for data protection. Consequently, the cyber insurance market is also witnessing a spike – and is projected to grow from $2.5

article thumbnail

Why Data Security is Important for Your Business

Valasys

As B2B marketers, many of you may often question yourself, “Why data security is important for your business.” Read more on How Omnichannel Reputation Management Assists in B2B Branding. Helps Prevent Automated bot attacks. These automated cyberattacks can be initiated without the involvement of a hacker.

Spyware 59
article thumbnail

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. Critics of these services refer to them as "spyware," though that term isn't really fair. But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website.