article thumbnail

More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Consider opt-in, unsubscribe, and bounce processing. Predictive Analytics and Machine Learning: Likely the most forward and innovative trend in data if making the most of feedback and form fill outs.

article thumbnail

5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

We set out to answer that question, and the result was a new special report ebook and email series that explores five key ways to maximize your email marketing: 1. We may know what's behind our opt-in form, but how clear is it really to a first-time site visitor who got served a pop-up window before even reading the page?

article thumbnail

12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

Finding the perfect landing page software for your use-case can be tough. Now that that’s out of the way… What Is a Landing Page Builder? A feature-rich landing page builder helps you try out a bunch of styles before finalizing a great landing page that suits your branding and objectives the best.