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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client. So round up your team, decide on a timeline and stick to it. Ever wonder why your competitors seem to attract and lock in the best prospects? Plan your lead magnet.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

If you have a really serious problem with deliverability, you might want to redefine your opt-in process to prevent invalid emails from getting on your list. Either ask people to enter their email twice or experiment with double opt-in. The best inbound marketers like to amass valuable data across their different channels.