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Key Things You Need to Know About Email Marketing Software

Webbiquity

Marketing automation software enables you to effectively segment and manage large email lists. If you’re not already using a marketing automation system, what will make you consider investing in email marketing automation tools ? Guest post by Igor Zagradanin. Many marketers underestimate the continuing power of email marketing.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. An automated system allows experienced marketing teams to deliver new customers without increasing employee requisites. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors.