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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In that way, you have a clear understanding of how to further engage them through careful targeting and segmentation. In order to integrate your email marketing with your other data systems, you need to use marketing software that allows for that integration to take place. Solution: Integrate Your Data Systems.