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ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped. The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. according to Manta. This is barely scratching the surface.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers.

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10 Best Email Apps for Small Business Owners

Webbiquity

Drip is a fantastic, smart email marketing platform used by eCommerce vendors, bloggers, and marketers. Drip offers many powerful tools for intelligent marketing automation, email list segmenting, list groups, and specific audience targeting. Price: Free. Price: Free. ConvertKit. Price: Free.

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

With less than a third of email marketers saying they send relevant emails to segmented audiences with a clear conversion goal, this is an area ripe for improvement. As marketers, we often don't see the disconnect between our perception of how our offers are presented and how prospects see and understand them.