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Key Things You Need to Know About Email Marketing Software

Webbiquity

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness. Email messages that actually provide value also help boost your brand awareness. Image credit: rawpixel from Pixabay.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.