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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Consider opt-in, unsubscribe, and bounce processing. Lead Management Features.

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

We set out to answer that question, and the result was a new special report ebook and email series that explores five key ways to maximize your email marketing: 1. We may know what's behind our opt-in form, but how clear is it really to a first-time site visitor who got served a pop-up window before even reading the page?