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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Marketers are keen on the customer lifecycle strategy and like to ensure that confidence is instilled at each checkpoint in the buyer journey. Lead Management Features.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In this blog post, we will focus on the top five challenges and suggest some ideas through which you can address these issues. What action have your contacts taken on (or even off) your website?

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What is Marketing Automation? (Part I)

GreenRope

The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved. Lead Management: Auto-responders.

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What is Marketing Automation? (Part I)

GreenRope

The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved. Lead Management: Auto-responders.

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What is Marketing Automation? (Part I)

GreenRope

The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved. Lead Management: Auto-responders.

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What is Marketing Automation? (Part I)

GreenRope

The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved. Lead Management: Auto-responders.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved. Lead Management: Auto-responders.