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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. I guess I should send them a t-shirt or something.

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Is LeadSquared different from CRM systems: CRM and Marketing Software Comparison

LeadSquared

LeadSquared is used by marketers to connect and engage with Leads till they become sales ready. The marketing teams will typically pass the Leads to sales team once they become sales ready. From this point onwards, sales people may use sales force automation software like CRM to manage the lead and opportunities and close.