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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations.

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Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

Primary marketing interests are group emails, landing pages, and simple lead nurturing through email auto-responders. Before marketing automation, they typically use an email system (which also provides landing pages and simple nurture campaigns) or sales automation product for their marketing.