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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. This includes the initial outreach, which might simply be an auto-responder after the form fill that thanks the prospect for the inquiry.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In order to integrate your email marketing with your other data systems, you need to use marketing software that allows for that integration to take place. What action have your contacts taken on (or even off) your website? Increasing the size of your email list and keeping your contacts engaged in your messages is no easy task.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Lead nurturing. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Lead nurturing. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Lead nurturing. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Lead nurturing. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved.