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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

How can you be more empathetic in your marketing? What’s the right messaging and strategy that can support successful sales relationships? Let’s talk about using empathy and building trust through marketing automation? Let’s first look at some common misconceptions around marketing automation.

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Why AI and Marketing Automation are a Perfect Match

Mailmunch

It has since made its way into other industries like marketing with tools to make such jobs more efficient. In marketing automation , software is mainly leveraged to automate repetitive marketing tasks such as email campaigns, following up on leads, and more, such as: Helping to nurture leads.

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CRM AND THE CUSTOMER EXPERIENCE: 5 WAYS THE TWO ARE CONNECTED

GreenRope

Experience designers love it because they can use marketing automation to map out every digital brand interaction from awareness, to conversion, and beyond. By rolling sales, support, and marketing data together into a single contact record, information can easily be shared across different departments.

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