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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

Visitors who sign up to download your white papers, eBooks and other free content definitely grow your list of contacts but calling them leads without taking the next step is premature at best if not a costly mistake. Sales knows best about demographics and marketing has insights into visitor engagement through web analytics.

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Putting the R back in CRM

GreenRope

Originally posted on CustomerThink. ” CRM is not all about making your business more efficient; it gives you the power to develop meaningful business relationships that drive sales and retention. Obtain, store, and access both demographic and behavioral data for all of your contacts. Putting the R back in CRM.

CRM 40
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article thumbnail

Putting the R back in CRM

GreenRope

Originally posted on CustomerThink. ” CRM is not all about making your business more efficient; it gives you the power to develop meaningful business relationships that drive sales and retention. Obtain, store, and access both demographic and behavioral data for all of your contacts. Putting the R back in CRM.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Originally posted on CustomerThink. ” CRM is not all about making your business more efficient; it gives you the power to develop meaningful business relationships that drive sales and retention. Obtain, store, and access both demographic and behavioral data for all of your contacts. Putting the R back in CRM.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Originally posted on CustomerThink. ” CRM is not all about making your business more efficient; it gives you the power to develop meaningful business relationships that drive sales and retention. Obtain, store, and access both demographic and behavioral data for all of your contacts. Putting the R back in CRM.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Originally posted on CustomerThink. ” CRM is not all about making your business more efficient; it gives you the power to develop meaningful business relationships that drive sales and retention. Obtain, store, and access both demographic and behavioral data for all of your contacts. Putting the R back in CRM.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Originally posted on CustomerThink. ” CRM is not all about making your business more efficient; it gives you the power to develop meaningful business relationships that drive sales and retention. Obtain, store, and access both demographic and behavioral data for all of your contacts. Putting the R back in CRM.

CRM 40