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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

It also requires time, although you’ll most likely use a marketing automation tool to schedule posts. You can be lean and mean with email marketing. You’ll need an email automation tool that’s easy to use and allows you to set up drip campaigns or auto-responders.

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Lead Nurturing Explained: 3 Tips to Increase Qualified Leads

Hubspot

" Lead Nurturing " sometimes goes by other names: marketing automation, drip marketing, auto-responders, etc. Simply put, lead nurturing is a system that allows you to send an automated series of emails to an early stage lead in order to pre-qualify them before handing them over to your sales team.