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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. MAPs rely heavily on email for outreach, but they also help marketers build and deploy website forms, which help collect information on prospects.

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57 Little Things to Double Check Before Your Website Launch

Hubspot

Rights to images, fonts, and other content have been properly licensed and/or cited. Lead generation forms, social sharing, CRM integration, and any other technology should work flawlessly across your website. Auto-responders are working properly (if applicable). Forms are submitting data properly.