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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?

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From Like to Love: The Customer Journey

GreenRope

When shopping for a product or service, the consumer, both consciously and subconsciously, evaluates a number of different aspects of the business as well as the product or service. At this point, the customer is perusing websites, reviews, comparisons, and any other collateral out there. Am I right?

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From Like to Love: The Customer Journey

GreenRope

When shopping for a product or service, the consumer, both consciously and subconsciously, evaluates a number of different aspects of the business as well as the product or service. At this point, the customer is perusing websites, reviews, comparisons, and any other collateral out there. Am I right?

article thumbnail

From Like to Love: The Customer Journey

GreenRope

When shopping for a product or service, the consumer, both consciously and subconsciously, evaluates a number of different aspects of the business as well as the product or service. At this point, the customer is perusing websites, reviews, comparisons, and any other collateral out there. Am I right?

article thumbnail

From Like to Love: The Customer Journey

GreenRope

When shopping for a product or service, the consumer, both consciously and subconsciously, evaluates a number of different aspects of the business as well as the product or service. At this point, the customer is perusing websites, reviews, comparisons, and any other collateral out there. Am I right?

article thumbnail

From Like to Love: The Customer Journey

GreenRope

When shopping for a product or service, the consumer, both consciously and subconsciously, evaluates a number of different aspects of the business as well as the product or service. At this point, the customer is perusing websites, reviews, comparisons, and any other collateral out there. Am I right?

article thumbnail

From Like to Love: The Customer Journey

GreenRope

When shopping for a product or service, the consumer, both consciously and subconsciously, evaluates a number of different aspects of the business as well as the product or service. At this point, the customer is perusing websites, reviews, comparisons, and any other collateral out there. Am I right?