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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. They also automate workflows, using data and engagements as triggers to send relevant messages.

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57 Little Things to Double Check Before Your Website Launch

Hubspot

Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Company contact details are accurate throughout the website. Rights to images, fonts, and other content have been properly licensed and/or cited. Form data is being emailed to a recipient and/or stored in a company database.