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What is Customer Service? Definition, Satisfaction Metrics, Best Practices with Examples!

Martech Advisor

However, service at the point of sale is critical to the decision-making process and in most cases, reducing the time to make a purchase. A study by Forrester estimated that self-service could result in over a 63% reduction in customer complaints. Some key customer service trends to keep an eye out for in 2020, are: 1.