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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Here’s why: Your sales conversations are more familiar and personal when your inbound sales team can reference notes of previous interactions. But they’re years behind in terms of pre-customer, top-of-the-funnel campaigning.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes. You can subscribe to make sure you don’t miss a single episode at the Google Play or iTunes Store. So people worry that a bot can’t nearly replace a human interaction from a personalization authenticity standpoint.