Can you do top-of-funnel marketing automation without CRM?
Biznology
JUNE 6, 2018
The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Here’s why: Your sales conversations are more familiar and personal when your inbound sales team can reference notes of previous interactions. But they’re years behind in terms of pre-customer, top-of-the-funnel campaigning.
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