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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. A prospect fills out a web form, a record is created in the CRM and the prospect can now receive outreach as part of an automation or a future campaign.

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10 Best WordPress Email Plugins You Must Try

Optinmonster

You can even tailor them to match your website’s branding and style, ensuring a seamless and professional appearance. Integration: Seamlessly integrate with email marketing, CRM, and other tools for streamlined workflows. GDPR Compliance: Follow data protection regulations with built-in compliance features.