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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

NOVEMBER 14, 2019

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Forms: Survey forms, validation, and scoring are viable based on answers.

Marketing Automation Services 40
Marketing Automation Services Enterprise Management Work Management Marketing Management 40
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Email Tracking & Engagement

GreenRope

MARCH 12, 2020

Analyzing your email metrics helps identify high value contacts, filters out unresponsive leads, and helps clean up your database to improve your overall strategy. It can be a once off email or a series of emails through a drip campaign, journey, or lead nurturing series. Evolution of GreenRope’s Email Tracking.

Broadcasting 52
Broadcasting Webinar Metrics Aggregators Click Rate 52
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