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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? For example, email automation covers several useful KPIs. So what is it, anyway?

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9 Best Email Marketing Tools for Small Business

BenchmarkONE

As you compare platforms, take note of deliverability help they provide. As you compare email tools, make sure you have an easy way to slice and dice your contact data and get the right message into the right hands with every send. Automation. Email automation can help you send one-to-one emails to a large list of contacts. .

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The 24 Best Email Marketing Tools

Webbiquity

But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising. Sample review: MailChimp’s “focus is on automating your email marketing, as its name suggests. ” — 201 Digital.