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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? For example, email automation covers several useful KPIs.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. They also automate workflows, using data and engagements as triggers to send relevant messages.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

We think we’re the only provider for AI-drive lead engagement and marketing software, and we target marketing and sales organizations. So that flagship service is our AI sales assistant, and that AI sales assistant becomes part of our customer’s sales or marketing team. So promptness is pretty obvious, I think.