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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? For example, email automation covers several useful KPIs.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In this blog post, we will focus on the top five challenges and suggest some ideas through which you can address these issues. In order to integrate your email marketing with your other data systems, you need to use marketing software that allows for that integration to take place. Solution: Nurture Your Leads.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

We think we’re the only provider for AI-drive lead engagement and marketing software, and we target marketing and sales organizations. Or if that lead came into, let’s say, a webinar. The quick answer is, we tend to target a window of between three and six minutes after that lead has taken an action.