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Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

Astroturfing – Or The Art of Masquerading. + Astroturfing – Or The Art of Masquerading. The new term for this type of activity is “astroturfing,” taking its cue from the way astroturf masquerades as real grass. Table of Contents. + The Importance of a Brand’s Online Reputation. Paying Close Attention Saves The Day.

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How to avoid the martech black hole and ride the crest of change

Martech

Processing. In my work with clients, software vendors and partners, I’ve found that besides the martech selection process, the implementation of marketing technology is the most crucial contributor to the success (including subsequent utilization and ROI) of your martech stack. Dig deeper: 5 steps to martech stack success.

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5 Attributes of a Healthy, Real-Time Culture

Convince & Convert

Give them opportunities to weigh in on decisions and share their thoughts about everything from ideas to process, even if it’s not something that’s in their wheelhouse. Thriving cultures often have something in common: an appetite for experimentation and creativity to see what works, from products to process. Sadly, Astroturf didn’t.).

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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

Exchanging data is a relatively rote, mechanical process. More advanced workflows can combine automated and manual steps, for processing requests that require human reviews or approvals. It can authenticate app ratings and reviews from real users to prevent astroturfing. Workflow incorporates dynamic behaviors.