Not all integrations are created equal: 4 layers of app integrations with SaaS platforms
chiefmartech
APRIL 24, 2019
A rich data integration exerts an opinion on how information is modeled and maintained. A visitor fills out a form on a landing page, and you enroll them in a list in your marketing automation platform. The platform can monitor and enforce compliance with data privacy regulations, performance SLAs, and security practices.
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