gdpr Article Forecasting Gartner Presentation 
Single Grain
JANUARY 3, 2020
First, here's a quick definition : “The term Business Intelligence (BI) refers to technologies, applications and practices for the collection, integration, analysis and presentation of business information.” Predictive analytics leverages AI-powered algorithms to help data analysts forecast future business outcomes.
Martech Advisor
NOVEMBER 5, 2019
With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there’s a lot more that marketers need to watch out for in the space. GDPR ultimately proves to be advertisers’ friend, not foe. It is set to be the default media trading method in the coming years.
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