Analytics Deliverability Intent-based Leads Privacy 
DealSignal
FEBRUARY 1, 2024
With a heightened emphasis on data privacy, marketers face challenges in measuring marketing efforts and gathering insights from users. Leaning on intent data to overcome data privacy obstacles In today’s rapidly evolving landscape, data has become the cornerstone of decision-making across industries.
DealSignal
JANUARY 31, 2023
B2B marketing is unique in that it requires a more targeted approach, and companies such as VidMob and Memorable use creative analytics to ensure that their investments in creative assets yield meaningful results. Utilizing first-party data is key for both B2C and B2B marketers, as it allows them to pinpoint key audiences with accuracy.
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