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MQL vs. SQL: What Are They How Do They Help You Sell?

Salesforce Marketing Cloud

Why knowing the difference between MQLs and SQLs is important Moving a lead from MQL to SQL Hit your forecast with real-time pipeline insights What could you do with relevant insights at your fingertips? That’s how Sales Analytics works. Improve your forecasting What is a marketing qualified lead (MQL)?

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Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

What you’ll learn What is lead generation? What are the most effective lead generation strategies? How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy?