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How to Navigate Brand Messaging in a Crisis

ClearVoice

We’ve all been there; you’ve researched, planned, predicted, created and implemented a content plan so brilliant and robust that it’s sure to dazzle even the toughest crowd. In fact, every element of your content plan worked out exactly the way you hoped it would… until a crisis hits. It’s okay to come across as unsure.

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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Papers in Progress. We conducted this study as part of a requirements gathering initiative for future workflow products for business users (in this paper the terms “workflow” and “process” are used interchangeably). The rest of the paper is organized as follows. First cycle: Observation and task analysis.

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Strategic Marketing for Professional Services

Hinge Marketing

The strategy and its associated tactics are often documented in a marketing plan. Marketing management is the process of implementing that plan — delivering the strategy at the tactical level. They are eager to grow but have no real plan for how to accomplish it. Download The Visible Firm Guide. Strategic Marketing Examples.