ViewPoint

JANUARY 22, 2016

One the things I was most pleased to see with many B2B companies (and in the sales blogosphere) in 2015 is a return “reasonable” thinking when it came to inbound marketing and social selling regarding their place in a sales effort. What B2B Companies Did Well in 2015? Colleen Stanley – SalesLeadership, Inc.:

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Click the book images to be hyperlinked to Amazon. Content Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

MLT Creative

MARCH 14, 2011

Dan McDade, president and CEO of PointClear spoke at the BMA Atlanta luncheon on March 10 at Maggiano's. The author of The Truth About Leads addressed the group of B2B marketers (ironically half sales, half marketing) about his philosophy for achieving marketing and sales alignment. Agree on definition of lead.

Marketing Qualified Leads 40

Marketing Qualified Leads Lead Ranking B2B Sales PointClear 40