The Ultimate Dictionary of Marketing Terms You Should Know
Hubspot
MARCH 10, 2016
For example, Google and Oracle are primarily B2B companies. An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies. 15) Clickthrough Rate (CTR). 19) Content Management System (CMS). At HubSpot, we think COS is better than CMS.
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