Amazon Churn Rate Product WOM 
Hubspot
JUNE 19, 2014
Examples: Amazon, Apple, Nike. Divide by the estimated churn rate (aka cancellation rate) for that customer. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. WOM: Word-of-Mouth. Learn more here.
Hubspot
MARCH 10, 2016
For example, Amazon, Apple, and Nike are primarily B2C companies. 14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. 15) Clickthrough Rate (CTR).
Expert insights. Personalized for you.
28 
Let's personalize your content