Amazon Churn Rate CPL PPC 
Hubspot
JUNE 19, 2014
Examples: Amazon, Apple, Nike. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. Divide by the estimated churn rate (aka cancellation rate) for that customer. PPC: Pay-per-Click. Typically this happens when publishers have a fixed rate for PPC in different areas on their website.
Hubspot
MARCH 10, 2016
When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), For example, Amazon, Apple, and Nike are primarily B2C companies. 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies.
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